Brand W: Strategizing for Omni-Channel Retail |
作者姓名:Jones Mathew; Banasree Dey; Sandeep Puri; |
商品類型:Case (Pub Mat) | 商品編號:9B18A046 |
出版日期:2018/07/16 | 內容長度:13 頁 |
TCNS Clothing Company Limited (TCNS), the owner of women’s fusion-wear brands W, Weve, Aurelia, and Wishful, had built up a strong retail brand presence in India since its founding in 2002. By 2017, its product innovation, proactive customer need fulfillment, and extensive retail reach had enabled it to grow into a ?11.5 billion company. The W brand had been building its online presence, but this was still contributing only single-digit shares to .....more
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Brand W: Strategizing for Omni-Channel Retail - Teaching Note |
作者姓名:Jones Mathew; Banasree Dey; Sandeep Puri; |
| 商品編號:8B18A046 |
出版日期:2018/07/16 | 內容長度:12 頁 |
Teaching note for product 9B18A046.
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The Renault KWID: Disrupting India's Hatchback Market - Teaching Note |
作者姓名:Jones Mathew; Banasree Dey; Sandeep Puri; |
商品類型: | 商品編號:8B17A023 |
出版日期:2017/04/20 | 內容長度:13 頁 |
Teaching note for product 9B17A023.
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The Renault KWID: Disrupting India's Hatchback Market |
作者姓名:Jones Mathew; Banasree Dey; Sandeep Puri; |
商品類型:Case (Pub Mat) | 商品編號:9B17A023 |
出版日期:2017/04/20 | 內容長度:11 頁 |
The Renault KWID was successfully launched in India in the entry-level car segment as a new competitor for the Maruti Suzuki Alto, the largest-selling passenger car in the country. By August 2016, the market leader’s market share had fallen to 40.6 per cent from 48.5 per cent earlier that year, while the Renault KWID gained a market share of about 19.8 per cent. Despite the KWID’s remarkable success, however, Renault’s strategy for the future needed .....more
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The Vanca: Reworking Digital Marketing Strategy |
作者姓名:Jones Mathew; Banasree Dey; |
商品類型:Case (Field) | 商品編號:9B17A011 |
出版日期:2017/03/13 | 內容長度:16 頁 |
Since its inception in 2011, The Vanca, an Indian e-commerce brand selling women’s Western apparel, had come a long way. After overcoming initial problems typical of many entrepreneurial start-ups, The Vanca made significant progress in terms of sales. However, its brand-building activities had not been very successful. Having concentrated entirely on online digital marketing, the company did not see the expected results. The digital space offered .....more
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The Vanca: Reworking Digital Marketing Strategy - Teaching Note |
作者姓名:Jones Mathew; Banasree Dey; |
| 商品編號:8B17A011 |
出版日期:2017/03/13 | 內容長度:15 頁 |
Teaching note for product 9B17A011.
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